New Cisco survey highlights expected enterprise growth of video


One of the biggest benefits of a unified communication and collaboration as a service (UCCaaS) solution is that it enables end users to utilize video conferencing capabilities to reap the benefits of in-person meetings from just about anywhere. However, these tools can yield a less than stellar return on investment if employees remain reticent to use the new technology. This problem can be especially noticeable at organizations with older workers, but a new survey from Cisco found that these issues will soon fall by the wayside as a younger generation enters the workplace in greater numbers.


A recent survey from Cisco, conducted by Redshift Research, found that of the 1,300 future global business leaders under the age of 35 polled, approximately 61 percent said they will more frequently utilize enterprise-class video solutions over the next five to 10 years. In addition, 70 percent of survey respondents hoping to one day manage teams of 51 people or more said they will rely more heavily on video in the future, and 87 percent thought that video positively impacted their company.


As for the reasons cited in support of video, the study’s participants listed telecommuting, improved collaboration and reduced travel requirements as the technology’s top benefits. In particular, 94 percent of survey respondents currently working at companies with 400 employees or fewer viewed video conferencing as a way to minimize the effect of language barriers in conversations, and 54 percent of all those polled liked being able to use video to customize the interactive experience. Furthermore, 84 percent said they would like to use video communications for one out of every four business conversations they have.


“Today’s leaders are often tech enthusiasts. Tomorrow’s leaders are increasingly tech dependent and video is no exception to the rule,” said Rowan Trollope, senior vice president and general manager of Cisco’s Collaboration Technology Group. “The next generation of leaders is realizing that using video makes them more productive, helps companies reduce costs, and even plays a role in attracting the best talent available. They understand why video can be better than being there.”


Accounting for this newfound shift
The top benefits listed by the survey’s participants are not new, as proponents of telepresence and videoconferencing have been touting these features for years. However, these claims used to fall on deaf ears, especially among those resistant to change and accustomed to legacy communication and collaboration workflows. The difference now, according to TechZone 360 senior editor Peter Bernstein, is that younger employees are much more familiar with this technology and thus more willing to embrace it for enterprise communications.


“This is after all also the YouTube generation, and they understand the power of visualization for getting their messages across,” Bernstein wrote. “In short, after a long gestation period, video adoption in the workplace may finally fulfill its promise.”


Companies looking to implementing video-based communication solutions now to facilitate future growth should partner with FlexITy, the only managed IT services firm in Canada that offers the full range of Cisco unified communication and UCCaaS solutions. With this kind of configuration in place, companies can leverage telepresence to ensure positive communication and collaboration with external and internal teams today and well into the future.